Visitors to the Royal Highland Show just can't get enough of our cheese toasties. Tens of thousands of the legendary snack, made with Scottish Pride cheddar, are being snapped up by visitors to the Scottish Pride stand at the show.

Morag, our Scottish Pride giant inflatable cow, has been tempting members of the public into the stand to sample the favourite teatime treat. At times, there have even been queues around the block as people wait for the toasties to pop!

“We gave away more than 20,000 samples of Scottish Pride cheddar toastie during last year’s show but we are certainly on course to smash that record, “ said Graham Sheach, brand controller for our Scottish Pride Family Cheddar.

Scottish Pride Family Cheddar is made with 100% guaranteed Scottish milk from our First Milk farmers throughout Scotland.

Monday 29th of June 2009

Scottish Pride Family Cheddar have sent out over 156,000 sets of money off coupons to households all across Scotland.

Keep your eyes peeled during May as you could be one of our lucky households that will receive a £1 voucher off our 400g Scottish Pride Family Cheddar pack and two 50p vouchers off either the 400g or the 200g pack. We have even included some fantastic recipes for you and all the family to enjoy.

Friday 1st of May 2009

Scottish Pride will be giving away samples of our yummy Scottish Pride Family Cheddar at key Tesco stores to promote our participation in this years Tesco Enjoy the Taste of Scotland event.

Why not pop down and see us for a free sample, we will be in  the Silverburn and  St. Rollex Tesco stores on Thursday the 30th April, Rutherglen and Shettleston Tesco stores on Friday the 1st of May, Wishaw and Coatbridge Tesco stores on Saturday the 2nd of May and last but not least , Scottish Pride will be in the Cumbernauld and Craigmarloch Tesco stores on Sunday the 3rd of May.

Tesco's Enjoy the Taste of Scotland returns to Glasgow’s George Square on the 9th & 10th of May with more exhibitors, more cookery demonstrations and more delicious Scottish food and drink for you to taste, touch, smell and buy… and it’s FREE ENTRY!!

Monday 6th of April 2009

Scottish Pride is moving into the reduced-fat cheese market with the launch of Scottish Pride Lighter.

Guaranteed to be made with 100% Scottish milk sourced from our members farms, Scottish Pride Lighter is the only Scottish coloured origin lighter brand in the sector. With its everyday appeal, the cheese is being targeted at the all-important family market.

While the latest product contains 30% less fat than standard Scottish Pride, our cheese makers have refused to compromise on taste and have developed a recipe which meets both exacting requirements.

“There is an increasing shift in consumer attitudes towards healthy eating and it is important that we meet those demands,” explained Richard Hollingdale, sales and marketing director for our cheese business.

“Yet the cheese must have a flavour and taste that consumers enjoy, so we’ve worked hard to ensure we’ve got the right depth of taste,” added Richard.

Thursday 1st of January 2009

Our Great Scottish Pride Cheese Toastie was once again a sell-out at this years Royal Highland Show as demand continually exceeded supply

More than 20,000 cheese toasties were given away by Scottish Pride over the four days - and those consumers who loved the taste also led to us selling more Scottish Pride than ever before at the show.

There was a range of Scottish Pride activities to attract that all-important family market. Morag, our giant inflatable Scottish Pride cow was a real star, along with branded cow facemasks for the children, recipe leaflets and discount vouchers for the adults and even a competition to win a hamper.

Monday 23rd of June 2008

Mice on motorbikes!

Giant mice on motorbikes were seen chasing a giant pack of Scottish Pride Family Cheddar through the City Centres of Glasgow and Edinburgh as well as the surrounding area during the Royal Highland Show.

The Biker Mice were caught on camera and now feature on the video website YouTube.

Why not take a look.

LINK HERE

Wednesday 18th of June 2008

Next time you head out for your shopping keep your eyes peeled for our brand new Scottish Pride posters.

Featuring a mouthwatering Scottish Pride Cheese on toast they can be spotted all across Scotland. Scottish Pride is so great you just cant wait to eat it!

Monday 16th of June 2008

Tesco hosted an annual event showcasing their Scottish producers and products.

Scottish Pride was there in style, giving away delicious samples of our Scottish Pride Family cheddar along with our other award winning Scottish cheddar range. The show was run over 2 days in George Square on Saturday 26th and Sunday 27th April.

Monday 28th of April 2008