More than 20,000 cheese toasties were given away by Scottish Pride over the four days - and those consumers who loved the taste also led to us selling more Scottish Pride than ever before at the show.
There was a range of Scottish Pride activities to attract that all-important family market. Morag, our giant inflatable Scottish Pride cow was a real star, along with branded cow facemasks for the children, recipe leaflets and discount vouchers for the adults and even a competition to win a hamper.